PetExec vs GroomBoard: Which Is Better for Your Grooming Business?

Why This Comparison Matters

PetExec and GroomBoard serve different primary markets. PetExec was built for full-service pet facilities — boarding, daycare, training, and grooming under one roof. GroomBoard was built specifically for grooming businesses: independent groomers and small grooming salons.

Choosing the wrong one means paying for features you'll never use — or missing features you need. Here's the honest breakdown.

Quick Summary

	PetExec	GroomBoard
Built primarily for	Full-service pet facilities (daycare, boarding, grooming)	Grooming salons and independent groomers
Starting price	~$55–$80/mo	$19/mo (Solo), $39/mo (Salon)
Setup time	1–3 days (complex onboarding)	Under 1 hour (guided wizard)
Free trial	Yes (limited demo)	14 days free, no credit card
SMS reminders	Yes (plan-dependent)	Yes (included)
Online booking	Yes	Yes
Mobile app	Yes	Mobile-responsive web app
Best for	Multi-service pet facilities	Grooming-only businesses

Feature-by-Feature Comparison

Scheduling and Calendar

Feature	PetExec	GroomBoard
Appointment calendar	Yes	Yes
Multi-groomer scheduling	Yes	Yes (Salon plan)
Online booking page	Yes	Yes (custom URL)
Boarding/daycare scheduling	Yes (core feature)	No (grooming-only)
Recurring appointments	Yes	In development
Waitlist management	Yes	Manual

Client and Pet Management

Feature	PetExec	GroomBoard
Client profiles	Yes	Yes
Pet profiles with history	Yes	Yes
Vaccination tracking	Yes (required for boarding)	Manual notes in pet profile
Photo storage	Yes	Planned feature
Service history per pet	Yes	Yes
Client portal (self-service)	Yes	Booking page only

Communications

Feature	PetExec	GroomBoard
Automated SMS reminders	Yes	Yes (included)
Email confirmations	Yes	Via booking confirmation
SMS marketing/bulk messages	Yes	Not included
Two-way SMS	Yes	No

Payments

Feature	PetExec	GroomBoard
Credit card processing	Yes (own processor)	Yes (Stripe)
Online deposits	Yes	Via Stripe checkout
Invoicing	Yes	Basic
Payroll/commission tracking	Yes	Via reports (manual)

Pricing Comparison

Plan	PetExec	GroomBoard
Solo / entry-level	~$55–$60/mo	$19/mo
Small team (2–5 groomers)	~$75–$95/mo	$39/mo
Enterprise / multi-location	Custom pricing	Contact us
Free trial	Limited demo	14 days free, no card
SMS included?	Plan-dependent	Yes, always included

PetExec pricing is approximate based on publicly available information and may vary. Verify directly at petexec.com.

Who Should Choose PetExec

• You run a full-service pet facility with grooming as one of several services
• You need boarding and daycare management integrated with grooming scheduling
• You need vaccination tracking enforced at booking (common for boarding facilities)
• You have a dedicated staff member to manage the software setup and training

Who Should Choose GroomBoard

• You are a solo groomer or run a grooming-only salon
• You want to be live and taking online bookings within hours, not days
• You want SMS reminders included without extra fees
• You want the most affordable professional software on the market
• You don't need boarding, daycare, or training management

Migrating from PetExec to GroomBoard

Switching is straightforward:

1. Export your client and pet data from PetExec (CSV export is available)
2. Sign up for GroomBoard — the 14-day trial gives you time to set up without pressure
3. Complete the onboarding wizard (takes 15–20 minutes)
4. Import your client list manually or reach out to us for help with data migration
5. Share your new booking page link with clients

For more software comparisons, see our PetExec comparison page, Gingr comparison, MoeGo comparison, and our top 5 grooming software roundup.